We first mentioned this a few days ago: the laboratory where illustrator Lara Costafreda and Joid’art created our new jewellery collection is entirely unique. It’s called the “Laboratory of Love”. Here, Lara Costafreda and Joid’art used flowers to experiment with the very essence of love, translating it into prints and transforming it into jewellery. As simple and as complicated as that.
The “Laboratory of Love” is a space filled with flowers, love and creativity from which six collections of jewellery have emerged to express the different ways of showing our love for each other. Floral and emotional science transformed into silver necklaces and earrings. Discover their beating hearts at joidart.com and in Joid’art stores.
These are the first 3 lines of the collection (more soon…):
FOREVER LOVE. This is that unconditional love that grows over time, getting stronger every day.It is the most basic, heartfelt and categorical love there is. Cactaceae, popularly known as cacti, are also the most primitive plants in existence, with the ability to grow in the most inhospitable places. Its floral formula: 60% cactus; 30% Swiss cheese plant; 10% plantain lily.
PASSIONATE LOVE. This is the first flush of love, love at first sight that hooks us and captivates us as it is new, unknown and intriguing, like the passion flower, one of the most enigmatic flowers of all. Its floral formula: 80% passion flower; 20% wildflowers.
ROMANTIC LOVE. This is the love of lovers,of endless phone calls, surprise presents, floating on air and daydreaming. Roses symbolise this love, representing femininity and mystery, surrounded by magic and excitement. Its floral formula: 80% rose; 20% dahlia.