Get ready to have fun! Joid’art’s first autumn-winter creations are now available in our stores and on joidart.com. Jewellery as contradictory as Mariela, the woman who inspired them. They grew from what she thinks, feels and expresses. Her ‘Yes, but maybes’. Her endless moments. Her surprising normality. Her details that change everything. Her ends with no beginning. Her shadows with light.
You’ll get to know Mariela and her contradictions throughout the season. For the time being, we present her and the creators who have worked with Joid’art to shape the new collections:
Mariela spontaneous, genuine and as natural as you are. She lives in our creative universe. We know her and we don’t know her. She has a halo of mystery that makes her special. She’s free. One of a kind. Unique. There’s something of each of us in her.
Cristina Julià, Carme Fàbregas, Anna Codina, Nuri Negre Herzing and Sara Domènech are from different artistic backgrounds, but they all share the same aesthetic passion. They have sketched every piece with sure, decisive strokes. Enjoying their irregular essence. Bringing to life organic designs that mix with shapes with cubist souls. Hand-crafted pieces by Joid’art silversmiths who polish them one by one, scratching surfaces and smoothing edges. So that none is uniform. And they all coexist, genuine, in the same cosmos.