Basic is understanding life minimalistically. It’s appreciating the unadorned truth. It’s looking for the simple side of things. And Joid’art essential creations. The ones you almost forget you’re wearing. Because they’re part of you.

Our collections Ester, Ester Gold, Monique and Lilla are as basic as a breath of air. As comfortable clothing. As a pleasant thought. As a haiku on a white wall. As a sincere impulse. As the scent of fresh flowers.

Their geometric shapes and small size make them ideal for everyday wear. You don’t get tired of them because they’re lightweight and feature only essential details. Hoops, mini rings and small earrings in silver and gold-plated metal so you can choose what suits you best.

Ask for them in our stores or look for them on


jewels online shop Joid'art




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