JOID’ART + MI&CO OUTFITS

Mi&Co is a swimwear, beachwear and daywear clothing brand based in Barcelona and inspired by the island of Formentera. 100% Mediterranean, the brand’s philosophy is based on capturing the essence of the island and sharing it, with a touch of bohemian style, through its collections. As they themselves describe it: ‘fashion with its feet in the water’, which we couldn’t wait to see shimmering in our sea of jewellery.

The brand is the product of two generations with a shared passion for design, textiles, fashion and trends. Their fascination with Formentera—its light, its warmth and its crystalline waters—inspires them each season to create their collections of comfortable garments infused with the salty taste of the sea. All are individually handcrafted with the utmost attention to detail in local workshops.

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We have put them together with our SS18 jewellery for a result which is both beautifully natural and appealing. Wear jewellery to the beach? Always, please! Beachwear that can be worn on an evening out? Absolutely! Dress summer afternoons up with cool clothing and statement jewellery? You decide…

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Mi&Co’s creations are ready for you to discover online at miandco.es and in its high street stores. See our jewellery at joidart.com and in Joid’art stores.

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