I am air. Light and ethereal, the wind through which birds soar. At the same time, I am water. Free, fresh, energetic. And land. With roots that tie me to the olive groves and to my ancestors’ homes. But, above all, I am light. The dawn awakening in ochre. Organic shadows resting on my skin. A glass prism in its mineral form. The fragile reflection of a ceramic vase. I carry the Mediterranean in every drop of my being. And I like it.
Congratulations, Mum! Today is your day. Or rather, it’s a day for all of you. Because being a mum is about them too. About your little ones. These tiny little people that turn your world upside down, transform your mornings, evenings and nights, throw your emotions into disarray, change your priorities, clutch at your heartstrings and make you feel unconditionally proud.
Coohuco.com creator Inma Soria is the star of this celebration of colour and nature that is our spring editorial. She is pictured wearing pieces from the Tramuntana jewellery collection she has designed for Joid’art. Pieces that transmit a ‘breath of freedom’ and invite us to enjoy the approaching warm days to the full.
This Christmas we want to fully enjoy the little things, the things that make us dream, that excite and thrill us. The colours of nature, the immensity of the sea, the smells of the forest, the melodies of the wind, the touch of grass, the shapes of a piece of jewellery…
Can you imagine a weekend in Barcelona for you and two friends? Can you imagine combining fun, wellness, culture and relaxation? We can imagine it perfectly! That’s why we created the Joid’art Weekend contest. Take part now on Instagram!
Sometimes the whim of the wind moves the trees. Other times it pushes the waves. And on special occasions it makes ribbons dance any way it wants. They come together. They part. They intertwine. They wave gently, moulded by the air The visual poetry of their forms inspired sculptor Sara Domènech to create the new Valentina collection.
The expert hands of Joid’art goldsmiths have transformed the sketches of the artists who collaborate with us into unique pieces. They have painstakingly traced the contours of each piece to create the new AW17 collections that are already available in our stores and on joidart.com.
In summer, happiness is contagious. The moments of sunlight are infectious. The days of freedom. The white houses. The shadows cast in the streets. The blue skies. The nights of dancing. The bare skin. The eternal siestas. The longing for the sea, salt and breeze. The scents of the Mediterranean. And the discounts on jewellery are also catching! Continue reading
No matter what, we will always love our mothers, from now to eternity. Because it all started with her. Because we are united by an invisible and indestructible bond. A bond strong enough to last a lifetime. From the very first heartbeat. From the very first hug.
It all starts with someone. Someone able to capture the intensity of a moment. To abstract the shapes of a landscape. Interpret the nuances of light. Vibrate to the rhythm of the waves. Feel the strength of all that is alive. And turn it into art. Inspiration requires insight. Behind an aesthetic creation there is always a pair of perceptive hands.
