Mid-afternoon. The sun kissing your skin. Summer clothes, light jewellery and comfortable shoes. A book in your hands and a spot near the sea. Few plans are better on a summer’s day. Rings on your fingers, necklaces around your neck and espadrilles on your feet. Joid’art for jewellery, Castañer for footwear. The Mediterranean vibe is as true as a stroll along the beach.
We are big fans of Rita Row. It’s no secret. We are blown away by the women’s clothing and swimwear collections this brand, with its slow fashion vibe, delights us with each season and which it produces on the Costa Brava with the Mediterranean Sea lapping at its feet. The new Rita Row SS18 collection is called Maraca and for us it feels like the perfect partner for our summer range of jewellery.
The time is approaching to choose your outfits for the Christmas and New Year celebrations. It’s the perfect time to dress up in some of the proposals put forward by the designer Valentina Garí. Her vibrantly coloured velvet pieces and our Fancy and Joyce jewellery collections unite elegance and comfort in a single concept. So that you feel great, exude sophistication and stand out from the crowd.
Sunad is a brand of quality, ethically made sustainable shirts. The sort you fall in love with at first sight and you know will last for ever. They’re garments you never tire of, made from 100% natural fabrics and with exquisite care for detail.
Naguisa is the word that defines the line drawn by the waves of the sea as they lap the shore. It is also the name of a handmade shoe brand based in Barcelona which was developed in celebration of the espadrille with its jute sole – vegetable fibre traditionally used in ropes and sacks – aimed at women whose feet were yet to experience the natural comfort of this type of shoe. With its whole-hearted and absolute commitment to fashion, Naguisa takes espadrilles to another dimension.
Fortunately for all of us, one day Julia Breiter decided to make the move from Germany to Barcelona and open a second-hand clothing boutique in the Raval district, where she sold minimalist pieces from the 1990s. As time went on, she began customising some of the pieces she was selling, which became very popular among her clientele. One thing led to another and she threw herself into designing. And so the Über den Wolken (‘above the clouds’ in German) brand was born which we love for the simplicity and natural charm it exudes.
Pepaloves is a brand that one falls in love with at first sight. Its cheerful, innocent and colourful clothes have an alternative look to them, with an underground feel that gives them a special personality all their own. At Joid’art we are totally enamoured by their patterns and simple cuts that keep monotony at bay. Our SS17 jewellery is a perfect match for their creations.
Med winds is a brand inspired by the Mediterranean and born in the Raval district of Barcelona in the Spring of 2011. What was the idea behind it? To create collections of clothes and accessories that reflect a particular and unique lifestyle, a ‘Med’ lifestyle, which Llorenç Fluxà and his team have been committed to promoting.
About Arianne is a slow-fashion shoe brand born and raised in Barcelona under the watchful eye of its creators Ariadna Guirado and Ernest Vidal. In their studio-shop in El Born, close to the Joid’art stores, they design shoes with aspirations of timelessness, of walking beyond ‘what’s in’, setting their own pace.
New Year’s Eve tends to be full of music, fun, laughter and heartfelt emotions. There are always dozens of good wishes flying around, hundreds of photos and videos and images that will be engraved on our memories forever. That’s why it’s well worth getting dressed up the evening. The jewellery in the Freda collection is perfect for this very special event.